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Don't Waste Time on Unfocused Marketing

From Financial Advisor IQ
Added on February 2014 in Manage Your Practice
1 visitor like this article | Viewed 5575 times | 0 comment

Summary: Marketing is a necessity for financial advisors, no matter how big your brand is or how much you manage, according to Beverly Flaxington, a practice-management coach in Medfield, Mass. The reason? “Because everybody Googles,” says Flaxington. “Before anyone calls you, they do a search, and if you’re an advisor who’s not getting found in Google searches, if you don’t have a functional and updated website, if you’re not seen online being quoted in articles, then people will wonder what’s wrong with you.”

Cheaper Ways to Lure Young Advisors

From Financial Planning
Added on February 2014 in Manage Your Practice
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Summary: Advisors grappling with hiring costs can take heart: Wooing and retaining young advisors goes beyond cash compensation, industry experts say. Younger workers are motivated by a variety of other factors, many of which require less upfront cash outlay. Consider including some of these benefits in your recruiting pitch.

How can you make your firm more attractive to clients concerned about healthcare costs?

From ByAllAccounts
Added on February 2014 in Thought Leadership
1 visitor like this article | Viewed 4949 times | 0 comment

Summary: On average, financial advisors say their clients should expect Medicare to cover about three-fifths of their annual health care costs. Couple this with numerous studies that show the average American has not yet saved enough for retirement, and the 10,000 Baby Boomers who are retiring each day, and an alarming picture begins to come into view. 

5 Things You Must Do to Keep Your Best People

From Inc
Added on February 2014 in Manage Your Practice
1 visitor like this article | Viewed 6084 times | 0 comment

Summary: No matter how carefully you hire, inevitably your employees will differ in important ways. Some will be good-humored, intelligent, have a strong work ethic, and always be eager for new challenges. Others will be less so, or worse. You want to do everything you can to keep the first group, because they are critically important to the company's success. Here are five things you should do to retain your top performers.

Targeting CPAs for referrals requires careful approach

From InvestmentNews
Added on February 2014 in Manage Your Practice
1 visitor like this article | Viewed 5546 times | 0 comment

Summary: Advisers looking to build relationships with accounting professionals should take a deliberate approach and recognize that right now — as certified public accountants are gearing up for their busiest days of tax season — is probably not the ideal time to request a first meeting.

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