1 visitor like this article | Viewed 3120 times | 0 comment
Summary: A social media strategy is the foundation of your firm's social media activities. It aligns day-to-day social networking tasks with objectives that support the overall business goals.The strategy doesn’t need to be complicated.
0 visitor like this article | Viewed 3287 times | 0 comment
Summary:When we ask owner-advisors why their firms aren't growing (or aren't growing faster), they invariably tell us, “We’re not getting out there enough. We need to network better and get more prospective clients in the door.” As it turns out, in the vast majority of cases we see, they are half right—and unfortunately, they usually focus on the wrong half.
1 visitor like this article | Viewed 3747 times | 0 comment
Summary: Social media has made the opinions of others even more important to our decision making and advisors should pay attention. Consumers used to depend mainly on two factors when making a buying decision: Prior preferences or marketing, according to a recent article in the Harvard Business Review. In the past a third factor, other people’s opinions, had been only a minor influence. But with the rise of social media, the opinions of others have become a dominant force in purchasing decisions. Research indicates that this is especially true for purchases that involve higher levels of service interactions
1 visitor like this article | Viewed 3290 times | 0 comment
Summary: Top financial advisors overwhelmingly prefer to work in teams. Of the recently published FT 300 ranking of elite RIAs, 89% are in teams. And among FT 400 advisors — those employed by a large broker-dealer — nearly 86% belong to a team.
1 visitor like this article | Viewed 3301 times | 0 comment
Summary: A core characteristic of successful financial advisors is their never-ending commitment to their clients. Clients are the lifeblood of a thriving practice, so it’s only natural for us to devote most of our time to helping them achieve their financial goals. Yet this single-minded focus can be an Achilles heel that keeps us from another crucial activity: personal branding.
