Knowledge and Insight
Take advantage of the wealth of information in the Knowledge and Insight Digest. Read curated and organized industry articles.
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Pershing Chief: Advising 'Isn't a Boomer Business for Long'
From Financial Planning
Added on January 2014 in Plan for the Future
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Summary: If the graying financial services industry is to replenish the ranks of retiring advisors and brokers, firms and trade groups must take a more active role in promoting the field to millennials and countering the tendency of young people to associate all professions in the sector with the worst excesses of Wall Street.
Coaches Corner: Building the Right Comp Plan for Your New Hire
From Think Advisor
Added on January 2014 in Manage Your Practice
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Summary: When structuring a compensation plan, the first thing to do is think carefully through the compensation structure of your new position and ask yourself, “Would this attract the kind of high-caliber candidates I am looking for?” To find and attract the best talent and ensure your new hire fills the role you envision, you must appropriately incentivize the new employee. This may sound simple in theory, but the truth is that a compensation discussion entails much more than “How much do I plan on paying this person.
Millennials chary of long-term investing
From Investment News
Added on January 2014 in Thought Leadership
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Summary: The trauma of the financial crisis is still fresh in the minds of the youngest investors and that makes them hold tight to their cash and dubious about long-term investing. Many millennials, which UBS defines as being 21 to 36, are as conservative as their grandparents' generation, which experienced the Great Depression, according to a recent UBS survey.
Networking Seminars Do More Than Spark Referrals
From Finacial Advisor IQ
Added on January 2014 in Manage Your Practice
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Summary: Anyone who’s ever been pressured into enduring a social “mixer,” where people stand around with a bunch of strangers more interested in their canapés than in small talk, has reason to dread such an event as an awkward waste of time. A well-crafted networking seminar should be just the opposite, experts say. With intelligent marketing and stimulating topics, advisors can create events that deliver value to current clients, entice prospects and generate buzz about their expertise, especially if they leverage the right centers of influence.
Your Next Move: Straight To Video Marketing
From wealthmanagement.com
Added on January 2014 in Thought Leadership
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Summary: What you’re about to read is intended to help keep you from going viral for all the wrong reasons. That’s because, if executed correctly, the rewards of marketing with video should far outweigh any risks and serve to further distance you from your competition. This article focus on the ins and outs of marketing yourself as your firm, which means covering some basics about creating short, informational video clips which you can post on your website, upload to social media, or email to clients or potential clients.
