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Summary: Marketing events should not be confused with parties. If you are trying to grow profitably, a big event can be a terrific strategy or a money pit that takes a lot of time and funds away from other profitable endeavors.Here are five ideas for successful (and fun) event marketing.
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Summary: A core characteristic of successful financial advisors is their never-ending commitment to their clients. Clients are the lifeblood of a thriving practice, so it’s only natural for us to devote most of our time to helping them achieve their financial goals. Yet this single-minded focus can be an Achilles heel that keeps us from another crucial activity: personal branding.
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Summary: The challenge of succession planning is really about examining an independent advisor’s aspirations for his or her own legacy. Where past generations of independent advisors may have been content to treat their practices primarily as income-generating vehicles, more and more advisors today are waking up to the reality that they want much more than that.
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Summary: Over the past century in the U.S. and much of the western world we have witnessed the rise of the "Culture of Personality" where we focus on how others perceive us. The extroverted ideals of charisma, salesmanship and an outgoing nature are celebrated as key traits of leadership, and introverts are...well, encouraged to be more like extroverts. Yet a growing base of research suggests that the extroverted ideal may not be all it's cracked up to be.
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Summary: I am fascinated by the disconnect between what advisors say to persuade prospects to become clients and what data indicate would actually work. The truth is that most of us need to radically change our approach to prospect meetings.
